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Case study · Special Studies in Graphic Design · CyberAware

Who teaches everyday people to protect themselves online?

CyberAware is a cybersecurity awareness platform for people with no technical background. One entity, designed across screen and print: a website built around the three most common digital threats (data stealing, hacking and phishing), plus a printed zine that meets people where they’re most exposed.

Role
Sole designer: research, naming, identity, editorial and UI/UX
Timeline
Spring 2026 · January to May
Tools
Figma, Claude, Adobe Suite
CyberAware home page: Know what they know.Cover of CyberAware Issue 01
CyberAware home page
The CyberAware home pageClose
Issue 01 cover
CyberAware Issue 01 coverClose

01 · Where it started

Why would a graphic design student research how people get found? Because the people around me were already asking.

In spring 2026, my school and my professor were openly worried about students being detained and deported by ICE. I wanted to understand how that actually happens: how someone gets located in the first place. The research didn’t lead where I expected. Much of it had nothing to do with anything dramatic. It came down to the trail people leave without realizing it: location data sold by apps, public profiles, reused passwords, information quietly compiled by data brokers.

That changed the project for me. This is a politically charged topic, and I didn’t set out to take a side in it. What struck me was simpler: the people with the most at stake were the least likely to have ever been taught how any of this works, and the resources that did exist were written for IT professionals.

Most people don’t get hacked because someone outsmarted them. They get hacked because no one ever taught them what to look for.
The line that became the CyberAware home page

But “protect your digital footprint” is a huge, vague idea. Who exactly was I designing for?

02 · Audience

Who is this actually for? People with the most to protect and the least access to help.

Demystify digital threats for everyday people, so they can recognize, avoid and respond to common risks before they become victims.

  1. 01Complete beginners: non-technical, everyday people
  2. 02Communities navigating high-stakes digital risk
  3. 03People afraid of digital exposure because of immigration status
  4. 04Anyone who was never taught what to look for

Existing cybersecurity education is dense, full of jargon and aimed at professionals. My audience isn’t going to read a NIST guideline. They’ll read a table card next to the coffee shop WiFi password, or a magazine left in a library.

Knowing who it was for made the next problem obvious: “cybersecurity” is endless. Where do you even start?

03 · Scope

How do you make an endless topic learnable? Cut it to three threats, and make each one something you can do.

Those three became the pillars that organize everything, from the website nav to the zine sections to the color system. Every pillar has activities you can practice, because recognizing a phishing email is a skill, not a fact.

PILLAR 01

Data stealing

How personal information is harvested without consent.

  • What Do They Know About You?
  • Permission Check
  • WiFi Trap
PILLAR 02

Hacking

Account takeovers and password attacks, which mostly come down to human error, not elite coders.

  • How Strong Is That?
  • The Breach Check
  • The Call
PILLAR 03

Phishing

The most common way in, through email, SMS and DMs.

  • Spot the Phish
  • Real Mail?
  • Safe Link or Trap?
  • Instagram DM Game

“There are a lot more areas I could focus on… but I want to focus on these three for now.” From my first idea doc, February 2026

Three pillars gave the content a structure. Next was what it should look and sound like.

04 · Research

What has design already figured out about warning the public? Treat information as a tool, and make it impossible to ignore.

Historical research slide: Wired, Whole Earth Catalog, Mondo 2000, Wim Crouwel, Muriel Cooper and Susan Kare

My historical research board from the final presentation.

Publications

Whole Earth Catalog1968–72
“Access to tools.” Dense, practical information for non-experts, without dumbing it down.
Wired1993–
Made abstract technology feel urgent and personal with aggressive color and contrast.
Mondo 20001989–98
The cyberpunk side: digital culture as weird and human, not just corporate.

Designers

Wim Crouwel
Grids and machine-readable letterforms. Design in service of information.
Muriel Cooper
Information architecture before the web. Let the structure shape the form.
Susan Kare
Proof a computer can feel friendly, through simple, universal icons.

I also looked at mid-century public-information posters, which already solved my exact problem: making an invisible threat feel real to an untrained audience, with bold type and minimal copy.

Historical research board
Historical research boardClose

Those references all pointed to something people could use, not just read. What would that look like on a screen?

05 · The website

What does a platform need beyond articles? A place to practice, and a reason to come back.

cyberaware · home
Full CyberAware home page design: hero, three pillars, Threat of the Week, free guides, platform features and newsletter

Scroll the full home page. Hero stats: 60% of breaches involve a human element, Verizon DBIR (2025); 3.4B spoofed emails a day, Valimail (2019); $8T cybercrime cost projected for 2023, Cybersecurity Ventures.

22 screens in Figma, linked into one clickable prototype. It’s the hub every other piece points back to.

  • Pillar pagesEach opens with its question, like “What do they know about you?”, then offers activities to try and free guides to read.
  • ActivitiesOne working activity per threat. Every answer shows what to look for, and each one ends with a free guide to go deeper.
  • Free guides15 real articles from the FTC, the EFF and other trusted sources, most also in Spanish. Each opens on the original site.
  • Threat of the WeekA timely alert, like QR-code scams in coffee shops, that ties back to the print pieces.
  • Progress and settingsA Cybersecurity IQ score, a pillar focus for your feed, browser-extension toggles and reading-level labels.
Data Stealing pillar page with activities and free guides

Pillar page: activities and free guides

How Strong Is That? question: two passwords side by side

Activity question: How Strong Is That?

Spot the Phish answer screen explaining what gave the fake email away

Answer screen: Spot the Phish

Results screen for What Do They Know About You? with three takeaways and a free guide

Results: three takeaways and a free guide

After the class · Fall 2026

The graded version charged for it.

My spring prototype had a $5-a-month tier that locked most of the activities. For an audience without resources, that contradicted the whole point. When I came back to finish the prototype, I made everything free, replaced my placeholder articles with real guides, and built one working activity for each threat.

The rebuilt Get Started page: free, always, with free printed kits for libraries and schools

Get Started, rebuilt: free for everyone, plus free printed kits for libraries and schools.

Data Stealing page
Data Stealing pillar pageClose
Activity question
How Strong Is That? questionClose
Answer screen
Spot the Phish answer screenClose
Results screen
Activity results screenClose
Get Started page
The rebuilt, free Get Started pageClose

Every screen speaks the same visual language. How do you make cybersecurity look technical without feeling cold?

06 · Identity

How do you look technical without feeling cold? Machine type for the voice, human type for the reading.

The rule I wrote in the brief: “The platform should feel like a knowledgeable friend, not a government warning.” Urgent enough to act on, never so scary it paralyzes.

Names I consideredCleartextPlainviewSignalLocklineAware.sysPatchworkLayer Zerocyberaware
Display · headlines · subheadsOCR-A

Designed in 1966 to be read by machines. It carries the feeling of data and surveillance, which is exactly the tension the subject needs.

Reading · articles · captionsDM Sans

Everything people actually read is set in a warm, open sans so the long explanations stay easy.

Ink#0D0D0D
Paper#F1F4F3
Lime#C8FF00
Cyan#00FFEF
Pink#FF2D78
Ash#7A7870
Rule#cdd8d4
Lime dark#3D5200
Cyan dark#004D4A
Pink dark#5C0028

Ink and Paper do most of the work. Each pillar gets a signal color plus a dark partner for text: lime for data stealing, cyan for hacking, pink for phishing. Once you’ve used the site, the color tells you which threat you’re reading about.

Final logo
The final CyberAware logoClose

But an identity that only lives on screens misses the moments people are most exposed. How do you reach them offline?

07 · Offline

How do you reach people at their riskiest moments? Meet them offline, then hand them to the right screen.

Joining café WiFi, logging into a library computer, setting up a new phone in a carrier store: I wanted CyberAware to show up in those exact spots.

  1. 01 · At the café

    A table card beside the WiFi password: a short warning and a QR code.

  2. 02 · Scan

    The code skips the home page and opens the one guide that matters right now.

  3. 03 · The right screenGuide card: Are Public Wi-Fi Networks Safe? from the FTC

The table cards were part of the plan, not yet printed. The guide card is from the finished prototype and opens the FTC’s free article.

Issue 01 and the cover series · 10 issues, one topic each

CyberAware cover: Let's Talk PasswordsCyberAware cover: Free WiFi. Not Really.CyberAware cover: What does your phone tell strangersCyberAware cover: Don't Click That.CyberAware cover: What Lives in Your Browser?CyberAware cover: Clean HouseCyberAware cover: How Strong Is It?CyberAware cover: Your Data Is Out ThereCyberAware cover: They Hacked You.CyberAware cover: One Extra Step. 100x Harder to Hack.

Issue 01 · 20 pages

Every article ends with “What you can do right now.”

Issue 01 spread: The Anatomy of a Cracked Password

Hacking

The Anatomy of a Cracked Password

Crack times run from “password123” (under a minute) to a random 15-character mix (centuries), followed by five things you can do right now.

Sources: 39-second attack rate on one exposed computer, University of Maryland (2007); 22% and 88%, Verizon Data Breach Investigations Report (2025); password habits, Google/Harris Poll survey of 3,000 U.S. adults (2019); 96% of bulk phishing blocked by SMS codes on Google accounts, Google/NYU/UCSD (2019). Crack times are illustrative.

Issue 01 spread: The Café Is Watching

Data stealing

The Café Is Watching

What anyone on the same public WiFi can see, and five habits to adopt before you connect.

Cover: Let's Talk Passwords
Cover 01: Let's Talk PasswordsClose
Cover: Free WiFi. Not Really.
Cover 02: Free WiFi. Not Really.Close
Cover: What does your phone tell strangers
Cover 03: What does your phone tell strangersClose
Cover: Don't Click That.
Cover 04: Don't Click That.Close
Cover: What Lives in Your Browser?
Cover 05: What Lives in Your Browser?Close
Cover: Clean House
Cover 06: Clean HouseClose
Cover: How Strong Is It?
Cover 07: How Strong Is It?Close
Cover: Your Data Is Out There
Cover 08: Your Data Is Out ThereClose
Cover: They Hacked You.
Cover 09: They Hacked You.Close
Cover: One Extra Step. 100x Harder to Hack.
Cover 10: One Extra Step. 100x Harder to Hack.Close
Public Wi-Fi guide card
The Public Wi-Fi guide card in the prototypeClose

Print and screen only work if people find them. How would CyberAware launch?

08 · Rollout

How would CyberAware launch? Print first, so every QR code is in place on launch day.

The plan put posters, brochures and table cards out ahead of the site, so the very first scans would land on live pages.

  1. Apr 03

    QR codes and café table cards designed

  2. Apr 10

    School posters and library brochures designed

  3. Apr 17

    Everything printed

  4. May 01

    Posters and brochures go up

  5. May 14

    Table cards and stickers placed

  6. May 15

    Launch: waitlist email, then Instagram, TikTok and LinkedIn over the morning

After launch · four themed weeks

Week 1Data stealing and the “What Do They Know?” activity
Week 2Hacking: password strength and the breach checker
Week 3Phishing: the Spot the Phish challenge
Week 4Full platform push with a shareable quiz

That’s what I finished in one semester. What would it take to put CyberAware in front of real people?

09 · What’s next

What would it take to launch this for real? Six next steps, starting with what happens after the hack.

01

Issue 02

A second zine about what to do once you’ve been compromised.

02

QR distribution

Printed stickers in coffee shops, colleges and libraries.

03

Finish the activities

Build the other seven, then a phone-sized layout so QR scans land on a page made for mobile.

04

Browser extension

Flags suspicious URLs, unusual permissions and public WiFi.

05

Social presence

Instagram and TikTok tips and real phishing examples.

06

Community reach

Partnering with the places and groups whose people have the most to protect.

Looking back at the whole semester, what would I carry into the next project?

10 · Outcome & reflection

What would I carry forward? Scope is a design decision.

Finished and graded · May 2026Brand identity systemIssue 01 · 20 pages10-cover series22-screen prototype · 3 activities15 free guidesNot yet published
LESSON 01

Scope is a design decision

Three pillars made the project possible. Every time I wanted to add a topic, the pillars gave me a reason to say “Issue 02.”

LESSON 02

Urgency without fear

The subject naturally pulls toward scare tactics. The hardest part was keeping a “knowledgeable friend” tone while staying honest about the risk.

LESSON 03

I cut the paywall

The graded version had paid tiers on a platform meant for people without resources. When I finished the prototype, I made everything free. Access was the point all along.

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